Mother Daughter Relationships - Mothers and Daughters in Amy Tans The Joy Luck Club :: Joy Luck Club Essays

Mothers and Daughters in The Joy Luck Club Although mothers and daughters are genetically related, sometimes they seem like complete strangers. When immigrants raise their children in America, there is a great concern for these parents that American culture will negatively affect their children. In the novel, The Joy Luck Club by Amy Tan, four mothers try to instill their Asian culture into their daughters' lifestyle; however, these daughters rebel against them, due to their desire to assimilate themselves into American culture. Early in the novel, the Joy Luck Club members discuss the different types of mah jong; it is then that Jing Mei realizes how oppositely she and her mother spoke to one another. While these women are explaining the differences in Chinese and Jewish mah jong, Jing Mei plays back the conversations that she and her mother used to have regarding the same topic. During their talks, her mother indirectly attempted to have her daughter keep her Asian culture a part of her daily lifestyle. One way was through Suayan's snappish tone, used when describing the lesser style, Jewish mah jong, with no logical explanation. Jing Mei assumed that this negativity was simply because of its ethnicity being unlike the Chinese way. Despite her mother's wishes, Jing Mei played Jewish mah jong with her friend's (22). Another roundabout manner Suayan avidly sought to keep the Asian tradition in her daughter's lifestyle was Suayan's refusal to speak to her daughter in English. Jing Mei's rebellion was similarly apparent when she continued to speak in a subdued tone in English while her mother spoke in Chinese. Later on in the novel, Waverly and her mother, Lindo, are at odds with each other over a simple haircut. Lindo is annoyed by Waverly's haircut because it does not resemble a traditional Asian hairstyle; rather it looks "chopped off," and that Waverly should "ask for {her} money back (182). Waverly, on the other hand, loves it because it looks fashionably American (182). Knowing it would infuriate her mother, Waverly rebels regardless because it was more important to look "hip" than to please her mother. Towards the end of the novel, Waverly and her mother conflict over whether Waverly, as a young woman, will be accepted in China since she has been able to "walk out the door by herself and go to school," she has chosen not to follow her mother's Chinese ways (289).

Legislation is NOT the Best Way to Ban Smoking :: Argumentative Persuasive Example Essays

Legislation is NOT the Best Way to Ban Smoking A market represents the private forces of demand and supply. Consumers aim to consume goods and services with lower prices and greater quantities while producers want to maximize their profits. A market diagram uses demand and supply curves to show the relationship between market demand and supply. These demand and supply curves are labeled as â€Å"private demand† and â€Å"private supply†, that is, the private benefits and the private costs. But those private activities always affect others, both positively and negatively. Those positive and negative effects are not represented in the market model; they are external to the market, known as externalities[1]. There are two kinds of externalities: positive externalities and negative externalities. In the extract, cigarettes are negative externality, which means they have bad effects on others and those effects are not paid by the producers. For example, when people smoke, especially in public places, e.g. restaurants and department stores, they pollute the air rounded and threaten others’ health. No one pays for the bad feelings caused by smokers and cigarettes. In this way, â€Å"market failure† exists. If the external costs could be measured and valued a new supply curve could be drown to present this. In this figure, the social costs have been added to the private costs to produce a new supply curve. The private supply curve shifts to left. When the supply curve shifts from Smpc to Smsc, the market prices increase from pp to ps and the quantity traded is reduced from qp to qs. Cigarettes are demerit goods which cause negative externalities. Because of their characters, producers get huge profits from them. So they are overprovided in the market, just like alcohol. The consumption of cigarettes always has negative effects on other people. It causes cancer, and may cut down human life-span. In order to internalize the negative externalities, government should interfere in the market. There are several ways to do that. One method government may employ is negative advertising to reduce private demand for demerit goods. People will consider the bad effects caused by demerit goods before purchasing or reduce the consumption on such goods that means private demand curve will shift to right. On the other hand, the supply curve shifts to left because of the costs of bad effects added to the factor costs of the products. The transaction of that goods decreases. After government applying negative advertising to public, the total transaction will decrease again because demand decreases. According to the diagram above, the quantity transferred in the market drops from qp to qs first, and then, to qt. This method is very common nowadays, especially for Legislation is NOT the Best Way to Ban Smoking :: Argumentative Persuasive Example Essays Legislation is NOT the Best Way to Ban Smoking A market represents the private forces of demand and supply. Consumers aim to consume goods and services with lower prices and greater quantities while producers want to maximize their profits. A market diagram uses demand and supply curves to show the relationship between market demand and supply. These demand and supply curves are labeled as â€Å"private demand† and â€Å"private supply†, that is, the private benefits and the private costs. But those private activities always affect others, both positively and negatively. Those positive and negative effects are not represented in the market model; they are external to the market, known as externalities[1]. There are two kinds of externalities: positive externalities and negative externalities. In the extract, cigarettes are negative externality, which means they have bad effects on others and those effects are not paid by the producers. For example, when people smoke, especially in public places, e.g. restaurants and department stores, they pollute the air rounded and threaten others’ health. No one pays for the bad feelings caused by smokers and cigarettes. In this way, â€Å"market failure† exists. If the external costs could be measured and valued a new supply curve could be drown to present this. In this figure, the social costs have been added to the private costs to produce a new supply curve. The private supply curve shifts to left. When the supply curve shifts from Smpc to Smsc, the market prices increase from pp to ps and the quantity traded is reduced from qp to qs. Cigarettes are demerit goods which cause negative externalities. Because of their characters, producers get huge profits from them. So they are overprovided in the market, just like alcohol. The consumption of cigarettes always has negative effects on other people. It causes cancer, and may cut down human life-span. In order to internalize the negative externalities, government should interfere in the market. There are several ways to do that. One method government may employ is negative advertising to reduce private demand for demerit goods. People will consider the bad effects caused by demerit goods before purchasing or reduce the consumption on such goods that means private demand curve will shift to right. On the other hand, the supply curve shifts to left because of the costs of bad effects added to the factor costs of the products. The transaction of that goods decreases. After government applying negative advertising to public, the total transaction will decrease again because demand decreases. According to the diagram above, the quantity transferred in the market drops from qp to qs first, and then, to qt. This method is very common nowadays, especially for

Apocalypto Essay

Jayna Eckerson Apocalypto Essay Indiana State University Apocalypto is a movie about a man name Jaguar Paw who is a part of a Mayan tribe. Jaguar Paw, his father and his other tribe mates were out hunting for food when they came across another tribe leader and his people were passing through their forest. The tribe leader told Jaguar Paw that their homes were invaded by men from a different tribe and warned him to look out for them. After the he told Jaguar Paw about the other tribe men, he was scared that they were coming to their tribe next.The next morning, Jaguar Paw was awoken by the dog which stopped barking and he became suspicious. Then he saw a tribe man running with a torch, so Jaguar Paw immediately woke his wife who is pregnant and his son so that can run for cover. After he put his family in a safe place, Jaguar Paw went to go help his tribe mates and father fight the invading men and women were also getting raped by these men. Jaguar Paw was held down to watch one of th e tribe leaders kill his father. All the women and men in Jaguar Paw’s tribe were taken as prisoners.They made to walk miles with the other tribe members that Jaguar Paw saw the day before to another camp site. As they were walking, they ran into a little girl who they believed that she had a disease. When they denied her help, she cured them and said that they will be killed by a man in a jungle. Finally, they made it to the camp the women were sold as slaves and the men were to be scarified. But eventually, Jaguar Paw would be released from being scarified and he goes back to his homeland to save his family. External adornment was worn throughout Apocalypto such as paint and make-up, intrinsic, sartorial, and local.All the tribe members wore a lot of black for their paint and make-up. According to my course packet, black is meant for protection. Intrinsic adornments are shown through their accessories. Each tribe member has some type of intrinsic adornment such as feathers, beads, shells, and teeth. These adornments are worn as necklaces, bracelets, and head ornaments. Also, feathers, beads, shells, and teeth are value too. Another type of adornment that is viewed in this movie is sartorial. I really got a chance to see sartorial adornments during the rituals.For example, the men that were killing other tribe men for sacrifice wore big masks with different colors and it was carved into funny looking faces. Also, they wore very big shields that look like necklaces, but it covers their shoulders and chest instead of being a necklace. In this movie, every tribe member showed some form of local adornment. The women wore a rough cotton material as a dress, but their breast and buttocks will still be seen. Also, the same for men but the only part of their body that is covered is their penis.Also, corporal adornment is shown in Apocalypto. Each tribe member in the movie had their on tattoos to describe their level of status. In Jaguar Paw’s tribe, the color of their tattoos is black and white. The other tribe men culture, women and men had green, red, black, and many more colors for their tattoos to represent their level of status too. Another important cororpal adornment is piercings. Most of tribe members have piercings in their chin, ears, and nose. For example, Jaguar Paw had a piercing on chin with a small circular object on it.Another example is Jaguar Paw’s dad, he have a piercing of a tooth or shell going through his nose. As earrings, they wear earrings that cuffed, spiral, or the round earrings that stretch their ears into a bigger size. The status roles among the tribes are different. Jaguar Paw’s tribe only has one leader which his father. The other tribe men have numerous of leaders that have their own personal adornment. Jaguar Paw’s father has feathers to represent is status in their tribe. He has big feathers that are placed on his shoulder.The leader of the other tribe has skulls, bones, and feathers to represent his role as a leader. He has a mask that is made out an alligator mouth with a creature head on top of the head piece and it has a few feathers on it too. Also, the other tribe men have leaders that are over them. Their leaders wear color tattoos, bigger and better intrinsic adornments, and have more beautiful external and corporal adornments. One of those leaders has beads that link off one another and it goes down his stomach. He also wore a head piece that has colorful, big feathers on it too.In Apocalypto, the higher you get in social status, you will get better adornments. The language that was spoken in this movie is called Yucatec Maya. This language is spoken among people of Yucatan Maya of Mexico. Throughout this whole movie, I only saw two rituals. The first ritual I saw was when Jaguar Paw and his tribe sat around a fire while elder told a story. After he told his story, the tribe members begin to dancing. After Jaguar Paw was captured, he was taken to a place where they scarified men for their God. My personal reaction to this movie was neutral.Overall, I think Apocalypto is a good movie but it is not the type of action movie I typically watch. I do not dislike anything about the movie, but it did kind of bore me at some point of time. I enjoyed how the tribe members loved their families especially toward the children. I am very impressed with the language that was spoken in the movie. Also, I got very sad when the mothers were taking away from their children. The children were left alone to raise themselves and each other. If I had to recommend this movie to a friend I would because it is good movie and it has a great meaning.

Making a buffer

Name Date experiment performed   CRN of lab section: Grade: Days late: Instructor Initials: General Grading Items 25 Points Attendance at Pre-lab MeetingCopies of lab pages attached; labeled with name and date, complete information, readable, data recorded matches results given in report| /5| Waste was properly disposed of and lab area was cleanedEvaluation of student performance overall (student was on time, followed safety rules, performed the lab correctly and within the time allowed, etc) Total for General Grading Items Data Analysis and Interpretation Part | 75 Points| Titration Curves| /25|Question 1Question 2Question 3Total for Data Analysis and InterpretationData Table Buffer A| Buffer B| Mass of NaC2H3O2 used to prepare buffer (grams)Volume of buffer prepared (mL) 100. 0| 100. 0Molar concentration of HC2H3O2 in buffer (M) Initial pH of bufferVolume of 0. 5 M NaOH to raise pH by 2 units (mL)Volume of 0. 5 M HCl to lower pH by 2 units (mL)Volume of 0. 5 M NaOH at equivalence point (mL)Data AnalysisWrite reaction equations to explain how your acetic acid-acetate buffer reacts with an acid and reacts with a base.Buffer capacity has a rather loose definition, yet it is an important property of buffers. A commonly seen definition of buffer capacity is: â€Å"The amount of H+ or OH– that can be neutralized before the pH changes to a significant degree. † Use your data to determine the buffer capacity of Buffer A and Buffer B. (Graphically, we can identify buffer capacity by the sudden change to a very steep slope. )Say, for example, that you had prepared a Buffer C, in which you mixed 8. 203 g of sodium acetate, NaC2H3O2, with 100. 0 mL of 1. 0 M acetic acid. a. What would be the initial pH of Buffer C? b. If you add 5. 0 mL of 0. 5 M NaOH solution to 20. 0 mL each of Buffer B and Buffer C, which buffer’s pH would change less? Explain.

Ten Little Indians

Fritz Perls once said â€Å"I am not in this world to live up to other people's expectations, nor do I feel that the world must live up to mine. † In the short story The Search Engine, by Sherman Alexie, the Native American culture is trying to live up to the expectations of the white world. The main character Corliss, a Spokane Indian, is expected to do well in college so she can move back to the reservation to help her tribe. There is also a cultural difference between our world and that of the Spokane when it comes to the roles of gender.Corliss is a very bright individual who has plans beyond the Spokane reservation. When Corliss was younger she was ridiculed for her love of reading. Even though her passion for reading is part of the reason she was able to attend college, the men in her tribe still disagree with reading about nineteenth century white people. Despite the disagreements they are all very proud that she is pursuing a higher education. Corliss’s parents boast about how Corliss will one day come back to fix everything that is wrong with the tribe.In reality they are ignorant to Corliss’s real dreams and ambitions. Gender roles can be defined as the behaviors and attitudes expected of male and female members of a society by that society. In the Spokane tribe the women made more money and held better jobs than the men. In our society, even with more equality for women today, men earn a substantial amount more than women do. For the Spokane men to just sit around and brag about their spouses’ accomplishments seems unreal to our culture.Native American culture is very different from that of American culture. Rather than the Spokane tribesmen trying to better the tribe themselves, they are counting on Corliss to graduate law school and fix the problems of the tribe. The men of the tribe are not fully applying themselves to employment, the tribe, or each other. The values, goals, and practices of the Spokane tribe make their culture foreign to the average American.

Blood Transfusion

BIOPURE INDUSTRIESA Marketing Analysis Based on the data from the case study by Jonn Gourville, Biopure Corporation , HBS, 1998April 20, 2005By Veronica Stepanova Executive  Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 Situation AnalysisI. Human  Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3II. Animal  Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Marketing Plan  for oxyglobin†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Final  decision†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Appendix 1 A (Excel documents, separate attachment) Appendix 1 B Executive Summary Many opportunities are available in the human blood market due to several disadvantages of thecurrently available alternatives. Even more opportunities exist in the  animal blood market. †¢Oxyglobin should be positioned as a high-quality product designed for middle- to upper-classbudgets. †¢The price for Oxyglobin should be about $200 for the consumer and around $100 for the supplier(animal hospital) to account for distribution markups and other  carrying costs. †¢Distribution should be oriented in the regional  vicinity of the operation and implement largerclinics.In addition, only emergency clinics are to be targeted. Current opportunities are favorable for Oxyglobin’s launch. Situation Analysis I. Human blood market. †¢Patients with acute blood loss from  trauma  and surgery – 40% individuals aged 65+. †¢Chronic anemia  patients (any age) – 1. 5 million for the year 1995. †¢Blood loss, resulting from trauma (e. g. car accident) and exceeding 2-3 units (1 unit = 10% of  total blood content of human body) needs immediate  blood transfusion. †¢Price is largely cost-based (storage, implementation) – blood donation is free.Existing options. †¢Red  blood cells  and their components (hemoglobin, platelets, and plasma) are  collected viadonations, organized by blood collection centers and  then transfused into patients. †¢Current options allow for storage for 6  weeks in refrigerated conditions, consequently disposed of  if unused. Hemoglobin uses oxygen-carrying efficiency by 50% if not used  within the first few weeks. †¢Blood transfusion is subject to blood typing (A, B,  AB, O, positive, negative) andreception/rejection by the body. Incorrect matching may be fatal  for the patient. Infection risks slow down the process of  testing blood prior to its use and are  greater if blood isnot separated into components. Infections include the risks of AIDS, hepatitis B,  and contamination. †¢Blood transfusion is available on-site only (hospital or emergency room); as a  result, 30% traumapatients die prior to operation. †¢Blood supply is lower than demand, especially during peak periods (summer  months and winterholidays, during which car and other travel increases ? fewer donors and more patients). Blood substitutes. †¢3 companies in final stages awaiting FDA  approval (clinical testing). Entrance into market is difficult (all current processes patented) and  time-consuming – may takeup to 17 years (See case Exhibit 3). Potential to replace current blood drawing process by  component separation and purification, aswell as chemical modification and stabilization of hemoglobin. Reduced risk of contamination and increased storage capability of 2 years. Added benefits for patients with constricted or restricted blood vessels (smaller size improvedaccessibility to organs). Possibility of adapting animal blood cells for use in  humans. Risk of toxicity and body rejection (sped up  excretion). Competitors/industry players .A. Baxter &  Northfield Laboratories. †¢Both rely on human blood supply to  derive hemoglobin. †¢Red blood cells obtained from expired banks. †¢Require refrigeration. Baxter: †¢Leader in development and manufacturing of blood-oriented medical equipment. †¢Large facility – production capacity of 1 million units/year, spent $250  million on R&D. †¢Product – HemAssist – to be  priced between $600-$800. Northfield: †¢ Small facility –  10,000-unit production capability but possible expansion into  300,000 units/year. Focus on single product (PolyHeme), $70 million spent on development. B. Biopure Corporation. †¢Specializes in protein purification for pharmaceutical use. †¢Hemopure 2 years away from final approval. †¢Derived from the blood of cattle. †¢Production capacity of 150,000 but  possible production limitations due to expected concurrentusage of production equipment for animal version. †¢Need for removal of  hemoglobin clusters from product? excess process in  production ability. †¢Cost for Biopure at $1. 50 per unit of animal blood, but plan to match Baxter’s price for finalconsumer product.II. Animal blood market. †¢Mainly cats (35%) and dogs (50%). †¢800 dogs were brought to emergency  treatment due to acute blood loss in 1995,  2. 5% severe. Existing options. †¢15,000 veterinary clinics. †¢5% of vet clinics p erform emergency care, with a 75% referral rate from primary care  clinics. †¢Current blood banks insufficient, demand greatly exceeds supply: 2. 5 out of 30  cases treated. †¢93% blood drawn from donor animals (78%  in emergencies) – an ethically questionable practice. †¢150 units of blood transfused per emergency care, 17 per  primary care center (Appendix A). No effective blood typing or cross-matching systems. †¢Blood collection, storage, and transfusion too costly for proper operation. †¢Current cost of clinical care  to animal owners relatively high, undesirable. ? 84% doctor dissatisfaction with current alternatives. Blood substitutes. †¢Biopure’s Oxyglobin currently the only existing  FDA-approved substitute ready for launch. †¢No evident chemical difference in the  production process between animal and human supplement. †¢Animal supplement approved sooner than human equivalent due to less-strict regulations in theanimal consumer market. Production capacity of 300,000 units, $200 million spent on development (combined withHemopure) Marketing Plan for OxyglobinPositioning strategy. Most animal owners (enthusiasts) can be  assumed to be within the middle to  upperincome class, based on the extraneous costs of owning an animal (refer to case Exhibit 8 for a summary of  average costs of keeping a  pet). However, many consumers proved to be  price-conscious about spendingadditional funds on optional services (this will be analyzed further in the  pricing strategy); therefore, nopremium strategy should be used.The product should be positioned as  a high-quality supplement forblood transfusion, available to (affordable by) most animal owners. Pricing strategy. As cited, animal  owners expect to spend limited amounts of money on  animal care; thisis slightly different for emergency situations, where customers are willing to spend more,  as demonstratedby the survey results (Exhibit 8; Table B). The typical cost of a  blood transfusion to the customer iscurrently $100 for the traditional method; however, this price was  said to have been cost-unjustified.Still,veterinarians were cited as the  trusted source for determining a patient’s treatment selection, which putspressure on the new substitute segment to set  a competitive price standard. While profit margins mayprove higher on a higher-priced item, the  product’s sensitivity to reputation for being a supposedlyâ€Å"better, cheaper alternative† to currently available options, which would satisfy the currently largely-unfulfilled demand for blood transfusion, would pressure Biopure to price its Oxyglobin according tocustomer expectations (See â€Å"Existing options†, page 5 of this report).Those expectations, as  we can seefrom the attached appendix (Appendix 1 A and B), are that the price to the consumer be about $200 ($100to the veterinarian – keeping the  50% markup), which would give the company the largest  marginal gainin revenues (higher prices are actually marginal  losses! ), while still retaining the major demand (weconsider emergency care centers more important here,  since they have, proportionally, a much largerdemand than primary care centers).In terms of the  price difference between Oxyglobin and its competitorin the human segment, Baxter, the latter spent $50 million more on R&D than Biopure, so the pricepremium on Baxter can be  justified by higher costs; in addition, Biopure’s per-unit costs are significantlysmaller because it uses cattle blood. In addition, Biopure may price Hemopure slightly higher because of  the extra processing that goes into making it,  as well as the variation in  the segment and target audience(people are willing to spend more on  themselves than on animals). Distribution.Biopure should only target emergency care  practices. Although those only make up 5% of  the overall industry, 75% primary care specialists will refer  an acute blood loss case (such as a trauma)  toone of these centers. Furthermore, Biopure should target large practices (3+ doctors) through regionaldistributors, both of which account for the largest sales in  the industry. Considering the limited volume of  supplies Biopure is going to have, a  national distribution may not be desirable right away, until thecompany at least increases its production capabilities.A regional distributor would be local enough tounderstand the specific needs of its market (e. g. , New England), and a larger vet practice could provemore efficient (and less costly) in  terms of the availability of materials and  the reduction of transfers,thereby also reducing the consumer’s costs and increasing the rate  of success by providing a quicker  service (in other words, it would have more  cases, but more doctors available to  help overall, fewercases per doctor †“ see Exhibit 7).Of course, the drawback is that a large clinic would not be as personal. The 1 million dollar question: Should Oxyglobin be launched? – Yes. †¢Launching early allows for an audience test:? Achieve acclaim/recognition for a break-through discovery that is beneficial because it-Fulfills an unsatisfied/dissatisfied need (better quality blood  transfusion, availability);-Reduces costs to both suppliers and consumers.? Easier entry into secondary (human) market –  Ã¢â‚¬Å"tested on animals† – more trusted  than untestedcompetitors.?Potential to utilize production to full potential (instead of splitting up with Hemopure); later on, dividebased on larger per-unit profit (and  not necessarily the stated 150:300 ratio).? If fails or doesn’t test well: – Would aid in the decision about improving current human version (complete discontinuation notan option due to  the immense initial investment in R&D);- Reduce the shock of having to change both formulas (processes) simultaneously – longer timespan gives better flexibility and more time for testing and improvement – less drastic. Hemopure and Oxyglobin,  although similar in purposes, are meant for two completelydifferent segments; they should not be compared based on price because price expectations aredifferent for humans than they are  for animal needs; the demand for Oxyglobin  is clear andsignificant, while the demand for the same product in the human market is questionable. Therefore, stick with Oxyglobin – which already has the approval – and launch it.

An Analysis of Googles Internal Management

We are going to do the research on their internal management, and then define their key factors of success; moreover applying Google’s management to different industry. Keywords: Google, internal management, welfare system, work environment, different industry. List of figures Figure   Introduction In a company, the internal management is the most important factor. In addition, if a company has a good internal management, employees will not only enhance their effectiveness but also keep those employees with good performance to stay in the company and reduce errors. Consequently, my topic is to investigate how the internal management encourages employees to be creative and effective. I am going to do the research on Google, which is a well-known search engine. Google’s internal management is also well known to the whole world for its work environment, welfare system and company culture. I have chosen this topic for my research report, on the one hand, I want to be a successful leader and I am going to study business management for my master degree. On the other hand, my father and his friends are all successful businessmen, who always teach me some practical and professional knowledge about management and share their personal experiences to me. Furthermore, they once suggested me studying business management, which may be useful in the future, for the reason that if you want to organize a company profitably and prosperously, you must master in good management skills. As a result, I am Interested in business management. I strongly believe that a good management method could affect the whole enterprise. Every year, Fortune Magazine sorts out a list, named â€Å"Fortune 100 Best Companies to Work for†. In preparing the list, the magazine relies on two criteria: the culture and the policies of each company as well as the opinions of the company’s own employees. Google has topped the Fortune’s list for many times. It can be proven that Google’s internal management has done very well. Thus, the following research objectives were set: 1. To analyse Google’s internal management (SWOT). 2. To estimate how well Google’s internal management could be applied to different industries. 2. Literature Review 2. Work environment A good work environment could influence employees very much. For example, to reduce stress, Google’s employees can play volleyball, football, video games, table tennis or even roller hockey on the campus, which makes employees feel like they are still at the college campus rather than being in the office. (Kuntze, R. and Matu lich, E. 2010). Another remarkable example is that respecting the employees who are from different cultures. Google currently has 14 offices in different states and more than 40 countries worldwide; it must have many workers from different nationalities. In different offices have various local customs of decoration and interior decoration (Google). 2. 2 Welfare system Google provides its employees with a wide range of benefits to make sure that the employees are satisfied and loyal to the company. These benefits include: free food, onsite childcare, healthcare services, transportation services, laundry and dry cleaning services, sport facilities, pets allowed, 20% creative time program, environmentalism, numerous holiday and leave days, and other services (Kuntze, R. and Matulich, E. 2010). The other companies have never executed these benefits mentioned above. In addition, their welfare system has few innovative rules, â€Å"The company has a policy of unlimited sick leave, and only expects employees to work 70% of the time. It factors in opportunities for staff to think of ways to work better, and allows impromptu sport during the work day. † (Logan, 2008:3). 2. 3 Company culture Although Google is a Large-scale company, their leader tries to maintain their atmosphere feels like a small company without hierarchy, employees can say whatever they want to say, they can bring up all of their ideas or thinking to their manager whenever they want. Google). Furthermore, Google attempts to keep the good employees in the company and have a good relationship between leaders and employees. Every Friday afternoon the founders gather all employees into an open area for a TGIF meeting. (Raphael: 2003). 3. Methodology A SWOT analysis is a well known management tool, one of which could very quickly to find strengths and weaknesses. It could apply to all kinds of research. That is the reason why SWOT is one of the most common used management tools recently. Strengths |Weaknesses | | | | |Opportunities |Threats | | | | Figure 1: SWOT analysis table. In this research does not need to calculate the data. SWOT analysis is one of suitable management tools in this research, it is also easy and clear to use and understand. Therefore, I will use SWOT to analyse Google’s internal management, after that I will apply Google’s management method to manufacture industry, and do the SWOT analysis again, interpreting the analysis according to my own working experiences. First of all, the data will be collected from Google website and my work experience, moreover, some of the research which had published from experts. The collected data will be consisting of work environment, employee’s welfare system, company culture, relationship between leader and team members. After that, using SWOT analysis to analyse all the aspects mentioned above. Followed by an investigation to see whether Google’s internal management can be applied to different industry or not. 4. Analysis and results |Strengths |Weaknesses | |Good work environment. |High costs. | |Good welfare system. |Low pay. | |Keep structures flat. |Lost in the crowd. | |Opportunities |Threats | |Create new policy for welfare system. More and more competitors use the same method. | |Encourage employee to work at home. | | Figure 2: SWOT analysis of Google’s internal management. Strengths Google’s internal management has many strengths, one of strengths is that all of its offices have good work environments; they design different interior decorations according to different culture, and build up many recreational facilities, for the sack of reducing stress as well as increasing creativity and efficiency. The second strength is good welfare system, Google formulates some benefits not only to keep the good employees and encourage them to do their best but also devote to the company. Hamel reports that The Founders’ Awards, an annual multimillion dollar payout to teams who’ve made outsize contributions to Google’s growth, is one key retention mechanism The goal: to ensure that internal entrepreneurs have no incentive to take their best ideas somewhere else. (2006: A16). The third strength is to keep structures flat, in a large company usually has hierarchy that would waste lots of time on paper works and have difficulty in retaining a good relationship between high level managers and low level employees, however Google try to keep the office’s atmosphere like a small company. In Google, employees could raise their queries or propose their ideas to the managers or founders directly. It is unlike usual management which needs lots of paper works. Weaknesses Certainly, not everything could be perfect; Google also has some problems about its management. The first problem is cost; Google spends about 50% of revenue on their welfare system. (Kafka, 2009). Although founders thinks that could increase productivity and efficiency of the organization, the budget of welfare system spending still too much. The second problem is low salary, Google sets up many employees’ benefits and bonus system are better than other competitors; however, their pay is lower than the others. Most of Google’s employees have fixed salaries that are significantly lower than the industry average, even when those base salaries are supplemented by stock options. (About. com 2009). The last example is lost in the crowds, the problem is some of employees want to issue their ideas but there are too many ideas in Google. Consequently, employees feel depressed when they can not issue their ideas. Hardy (2007) reports that with more than 20,000 people working for Google, some people feel their ideas are lost in crowds. It is a highly competitive environment with everybody trying to make the next â€Å"in† thing. Opportunities Google could create new policy or develop their welfare system, trying to find the new thing could let workers pay more attention to their works and elevate employee’s creativity. In addition, encourage employee to work at home. Even though offices are decorated like home or any places make employee feels relaxed, it is still a office not home, as s result, enable the workers to work at home could be one of the new solution to increase efficiency also reduce the costs. Threats After Google created the new vision of internal management, there are more and more enterprises copying Google’s management method, not only the same industry but also others industries and applied to their companies. Accordingly, Google’s competitors could provide the same or better condition o attract Google’s good employees to their company. |Strengths |Weaknesses | |Good work environment. |Working environment atmosphere too relax. | |Good welfare system. |Poor management. | |Opportunities |Threats | |Good relationship between managers and employees. |Worker’s education level. | Figure 3: SWOT analysis of Google’s internal management is applied on di fferent industry (Manufacture). Strengths All of the employees who are from different industries, they all need to work at a good environment. In manufacture industry, employees work at dangerous environment, they need a place to release their stress. Like Google’s office, there are many places or equipments to help their workers reduce their stress. The next point is welfare system, most of the manufacture companies use original management, they do not have a good welfare system. As a result, if manufacture companies use Google’s management method might urge worker’s morale. Employees would feel satisfied staying in the company for a long time, it is good for those manufacture companies, because in this industry, company prefer employee who has long experience. In manufacturing, experienced worker’s efficiency is more than apprentice. Weaknesses Many employees find the work environment far too much fun and perhaps even an ‘overload’ of happiness. Most workers are able to find their focus and sanctuary at work but for some, a more professional and structured work environment is necessary. Arrington, 2009). In manufacture industry, workers should be very engrossed when they are working. If employees feel too relaxed when they were working, an accident might happen. The other point is hierarchy structure, most of employees who work for manufacture industry, and the education level is less than employees who work for information industry. Thus, in manufacture industry should use hierarchy structure to contain every step, because it would be easier to find the problem if error happens during the process. Moreover, the last point is industry’s character is different, the duty of the manufacture industry is to produce goods, company must have done their work in time, however information industries mainly focus on creating new things, time is not a big issue as for them. Opportunities As we known, manufacture industry usually use original management. This management has a big gap between leader and worker, because they are very difficult to meet each other. Using Google’s method might ameliorate the relationship between leader and worker. Thanks to the low hierarchy, workers and managers can interact intimately, in this way; relationship between them will definitely become closer. Threats The Google’s management style is free; it gives their worker to organize their time management by themselves. Although Google’s employees have a lot of free time, they still do their job very well. The main problem is education level. In the information industry, most of employee’s education levels are higher than people who are working for the manufacture industry. The meaning is high level education employees are more positive, their time management organization are better than those employees with low level education. 5. Conclusion I used SWOT analysis to define the unique aspects of Google’s management and assumed that it is applied to different industries; I learned two important points from this research as well. The first one is that I understood why Google can win â€Å"The best company for work† many times. Actuality, Google’s salary is lower than industry average but it An Analysis of Googles Internal Management We are going to do the research on their internal management, and then define their key factors of success; moreover applying Google’s management to different industry. Keywords: Google, internal management, welfare system, work environment, different industry. List of figures Figure   Introduction In a company, the internal management is the most important factor. In addition, if a company has a good internal management, employees will not only enhance their effectiveness but also keep those employees with good performance to stay in the company and reduce errors. Consequently, my topic is to investigate how the internal management encourages employees to be creative and effective. I am going to do the research on Google, which is a well-known search engine. Google’s internal management is also well known to the whole world for its work environment, welfare system and company culture. I have chosen this topic for my research report, on the one hand, I want to be a successful leader and I am going to study business management for my master degree. On the other hand, my father and his friends are all successful businessmen, who always teach me some practical and professional knowledge about management and share their personal experiences to me. Furthermore, they once suggested me studying business management, which may be useful in the future, for the reason that if you want to organize a company profitably and prosperously, you must master in good management skills. As a result, I am Interested in business management. I strongly believe that a good management method could affect the whole enterprise. Every year, Fortune Magazine sorts out a list, named â€Å"Fortune 100 Best Companies to Work for†. In preparing the list, the magazine relies on two criteria: the culture and the policies of each company as well as the opinions of the company’s own employees. Google has topped the Fortune’s list for many times. It can be proven that Google’s internal management has done very well. Thus, the following research objectives were set: 1. To analyse Google’s internal management (SWOT). 2. To estimate how well Google’s internal management could be applied to different industries. 2. Literature Review 2. Work environment A good work environment could influence employees very much. For example, to reduce stress, Google’s employees can play volleyball, football, video games, table tennis or even roller hockey on the campus, which makes employees feel like they are still at the college campus rather than being in the office. (Kuntze, R. and Matu lich, E. 2010). Another remarkable example is that respecting the employees who are from different cultures. Google currently has 14 offices in different states and more than 40 countries worldwide; it must have many workers from different nationalities. In different offices have various local customs of decoration and interior decoration (Google). 2. 2 Welfare system Google provides its employees with a wide range of benefits to make sure that the employees are satisfied and loyal to the company. These benefits include: free food, onsite childcare, healthcare services, transportation services, laundry and dry cleaning services, sport facilities, pets allowed, 20% creative time program, environmentalism, numerous holiday and leave days, and other services (Kuntze, R. and Matulich, E. 2010). The other companies have never executed these benefits mentioned above. In addition, their welfare system has few innovative rules, â€Å"The company has a policy of unlimited sick leave, and only expects employees to work 70% of the time. It factors in opportunities for staff to think of ways to work better, and allows impromptu sport during the work day. † (Logan, 2008:3). 2. 3 Company culture Although Google is a Large-scale company, their leader tries to maintain their atmosphere feels like a small company without hierarchy, employees can say whatever they want to say, they can bring up all of their ideas or thinking to their manager whenever they want. Google). Furthermore, Google attempts to keep the good employees in the company and have a good relationship between leaders and employees. Every Friday afternoon the founders gather all employees into an open area for a TGIF meeting. (Raphael: 2003). 3. Methodology A SWOT analysis is a well known management tool, one of which could very quickly to find strengths and weaknesses. It could apply to all kinds of research. That is the reason why SWOT is one of the most common used management tools recently. Strengths |Weaknesses | | | | |Opportunities |Threats | | | | Figure 1: SWOT analysis table. In this research does not need to calculate the data. SWOT analysis is one of suitable management tools in this research, it is also easy and clear to use and understand. Therefore, I will use SWOT to analyse Google’s internal management, after that I will apply Google’s management method to manufacture industry, and do the SWOT analysis again, interpreting the analysis according to my own working experiences. First of all, the data will be collected from Google website and my work experience, moreover, some of the research which had published from experts. The collected data will be consisting of work environment, employee’s welfare system, company culture, relationship between leader and team members. After that, using SWOT analysis to analyse all the aspects mentioned above. Followed by an investigation to see whether Google’s internal management can be applied to different industry or not. 4. Analysis and results |Strengths |Weaknesses | |Good work environment. |High costs. | |Good welfare system. |Low pay. | |Keep structures flat. |Lost in the crowd. | |Opportunities |Threats | |Create new policy for welfare system. More and more competitors use the same method. | |Encourage employee to work at home. | | Figure 2: SWOT analysis of Google’s internal management. Strengths Google’s internal management has many strengths, one of strengths is that all of its offices have good work environments; they design different interior decorations according to different culture, and build up many recreational facilities, for the sack of reducing stress as well as increasing creativity and efficiency. The second strength is good welfare system, Google formulates some benefits not only to keep the good employees and encourage them to do their best but also devote to the company. Hamel reports that The Founders’ Awards, an annual multimillion dollar payout to teams who’ve made outsize contributions to Google’s growth, is one key retention mechanism The goal: to ensure that internal entrepreneurs have no incentive to take their best ideas somewhere else. (2006: A16). The third strength is to keep structures flat, in a large company usually has hierarchy that would waste lots of time on paper works and have difficulty in retaining a good relationship between high level managers and low level employees, however Google try to keep the office’s atmosphere like a small company. In Google, employees could raise their queries or propose their ideas to the managers or founders directly. It is unlike usual management which needs lots of paper works. Weaknesses Certainly, not everything could be perfect; Google also has some problems about its management. The first problem is cost; Google spends about 50% of revenue on their welfare system. (Kafka, 2009). Although founders thinks that could increase productivity and efficiency of the organization, the budget of welfare system spending still too much. The second problem is low salary, Google sets up many employees’ benefits and bonus system are better than other competitors; however, their pay is lower than the others. Most of Google’s employees have fixed salaries that are significantly lower than the industry average, even when those base salaries are supplemented by stock options. (About. com 2009). The last example is lost in the crowds, the problem is some of employees want to issue their ideas but there are too many ideas in Google. Consequently, employees feel depressed when they can not issue their ideas. Hardy (2007) reports that with more than 20,000 people working for Google, some people feel their ideas are lost in crowds. It is a highly competitive environment with everybody trying to make the next â€Å"in† thing. Opportunities Google could create new policy or develop their welfare system, trying to find the new thing could let workers pay more attention to their works and elevate employee’s creativity. In addition, encourage employee to work at home. Even though offices are decorated like home or any places make employee feels relaxed, it is still a office not home, as s result, enable the workers to work at home could be one of the new solution to increase efficiency also reduce the costs. Threats After Google created the new vision of internal management, there are more and more enterprises copying Google’s management method, not only the same industry but also others industries and applied to their companies. Accordingly, Google’s competitors could provide the same or better condition o attract Google’s good employees to their company. |Strengths |Weaknesses | |Good work environment. |Working environment atmosphere too relax. | |Good welfare system. |Poor management. | |Opportunities |Threats | |Good relationship between managers and employees. |Worker’s education level. | Figure 3: SWOT analysis of Google’s internal management is applied on di fferent industry (Manufacture). Strengths All of the employees who are from different industries, they all need to work at a good environment. In manufacture industry, employees work at dangerous environment, they need a place to release their stress. Like Google’s office, there are many places or equipments to help their workers reduce their stress. The next point is welfare system, most of the manufacture companies use original management, they do not have a good welfare system. As a result, if manufacture companies use Google’s management method might urge worker’s morale. Employees would feel satisfied staying in the company for a long time, it is good for those manufacture companies, because in this industry, company prefer employee who has long experience. In manufacturing, experienced worker’s efficiency is more than apprentice. Weaknesses Many employees find the work environment far too much fun and perhaps even an ‘overload’ of happiness. Most workers are able to find their focus and sanctuary at work but for some, a more professional and structured work environment is necessary. Arrington, 2009). In manufacture industry, workers should be very engrossed when they are working. If employees feel too relaxed when they were working, an accident might happen. The other point is hierarchy structure, most of employees who work for manufacture industry, and the education level is less than employees who work for information industry. Thus, in manufacture industry should use hierarchy structure to contain every step, because it would be easier to find the problem if error happens during the process. Moreover, the last point is industry’s character is different, the duty of the manufacture industry is to produce goods, company must have done their work in time, however information industries mainly focus on creating new things, time is not a big issue as for them. Opportunities As we known, manufacture industry usually use original management. This management has a big gap between leader and worker, because they are very difficult to meet each other. Using Google’s method might ameliorate the relationship between leader and worker. Thanks to the low hierarchy, workers and managers can interact intimately, in this way; relationship between them will definitely become closer. Threats The Google’s management style is free; it gives their worker to organize their time management by themselves. Although Google’s employees have a lot of free time, they still do their job very well. The main problem is education level. In the information industry, most of employee’s education levels are higher than people who are working for the manufacture industry. The meaning is high level education employees are more positive, their time management organization are better than those employees with low level education. 5. Conclusion I used SWOT analysis to define the unique aspects of Google’s management and assumed that it is applied to different industries; I learned two important points from this research as well. The first one is that I understood why Google can win â€Å"The best company for work† many times. Actuality, Google’s salary is lower than industry average but it